I feel like this should start like an infomercial or one of those As Seen on TV things. Are you tired of tubeless tape wrecking your day? (house starts on fire) Are your hands too greasy to get proper adhesion to the rim? (drops expensive wheel and cracks) Are you also fanatical about properly wrapped gifts? Well, boy, do we have a gadget for you!ENVEs new Tubeless Tape Gun is exactly what it sounds like: a dedicated shop tool for installing tubeless rim tape quickly, straight, and with consistent tension. It looks a little like someone crossed a label maker with a caulking gun, and at $125, it costs considerably more than the roll of tape youll be feeding through it.BUT before you judge Ive used it, and its awesome. It works as advertised and looks cool, but that doesnt mean were gonna stop joking around. Because its fun, and ENVE knows how to take a joke. And, annoyingly for anyone hoping this would be easy to make fun of, it works really well.ENVE Tubeless Tape GunInstalling tubeless tape isnt difficult, but doing it cleanly can be a pain. On a new set of wheels, its more of a practice in patience. Dont mess up the customers new wheelset with a big ol crinkle in the tape. Its more of an annoying task on a well-used wheel, mostly because it means something isnt working/sealing correctly. When youre re-tapping a rim, things can get messy, not only from cleaning the used rim, but from the taping process. Youre trying to keep the tape centered while maintaining tension, rotating the wheel, avoiding wrinkles, and making sure you dont wander up the sidewall halfway around the rim.If youve worked in a shop, you can do it easily, but wouldnt it be cool to have a tool for it?The ENVE Tape Gun just makes the process cleaner and more repeatable, especially for first-timers.A shaped roller centers the tape in the rim bed while you push the tool forward and rotate the wheel toward you. Once you finish the lap, a built-in metal cutting blade trims the tape without reaching for scissors or a knife.I like to think of it as one of those fancy wrapping-paper cutters you see around the holidays, except this one is made of aluminum and costs enough that your family may start asking questions.Built Like a Shop ToolThe first thing that stood out when I used it was how solid it feels. This isnt a lightweight plastic tape dispenser.ENVE uses an aluminum skeleton, rubber grip, durable plastic guides, and a metal cutting blade. It feels built to survive a busy service department rather than sit at the bottom of a home toolbox.The Tape Gun works with rolls using a 75mm / 3-inch core and accepts tape widths from 25mm to 40mm, which covers a broad range of road, gravel, and mountain bike rims.Does It Actually Work?Yes, and damn well. The Tape Gun keeps the tape centered, maintains good tension, and makes the entire process feel much more controlled.For a tryout, I retaped my cyclocross wheels that badly needed a refresh. The tubeless tape was starting to dip at the edges (those not-so-flattering images above) and pull up where the tape overlapped. The process was simple: I pulled off the old tape, cleaned the rim, and measured the old tape. It came in at 25mm, so I used the ENVE tape designed for 29mm (fitting rim inner width from 24-26mm)What did I notice? The biggest improvement is consistency; youre not trying to do four things at once, youre just rotating the wheel and steering the tape.When youre taping wheels by hand, the first one usually looks perfect. By wheel number six, you start negotiating with yourself about whether being 2mm off-center really matters. Then you wonder whether to trim with a razor (no) or try again.With the Tape Gun, the process is basically the same every time.Push the tool.Rotate the wheel.Wheelie to cut the tape.Done.For a professional shop, race mechanic, wheel builder, or anyone regularly setting up tubeless wheels, that repeatability is genuinely useful.It also makes the finished job look better, and anyone whos had to troubleshoot a slow tubeless leak knows neat tape installation isnt purely cosmetic.But $125?Heres the problem. Its $125. If you tape two wheels a year in your garage, theres almost no way to make the math work. A thumb still costs considerably less.For a home mechanic, this lands squarely in the category of extremely nice tool that you absolutely do not need.For a shop, though, the argument gets easier. If youre setting up tubeless tires every day, saving a little time and getting more consistent results adds up. The Tape Gun also feels built well enough that Id expect it to survive years of normal shop use. Plus, if youre an ENVE dealer, its a cool tool to have out and chat with customers about.Thats probably where ENVE nailed the product. Its cool-looking and works. It doesnt solve a complicated problem. It just makes a repetitive job faster and cleaner.The Perfect Gift for the Mechanic Who Has Everything?This might also be one of the most oddly appropriate mechanic gifts of the holiday season.You could wrap the Tape Gun, then they can unwrap it and use it to wrap wheels. Theres some nice symmetry there.Jokes aside, the ENVE Tubeless Tape Gun is a genuinely excellent tool. It works exactly as advertised, feels properly shop-grade, and takes some of the annoyance out of one of the least exciting parts of a tubeless setup.Do most riders need one? Absolutely not.Would I happily use one every time I tape a wheel? Yep. Thats the problem with nice tools.