A few days ago, San Carlos, Californias Ritchey announced the unification of their high-end carbon fiber line. All carbon bbike bits will now be under the SuperLogic nomenclature. So, that means that the brands highest-grade carbon handlebars. seatposts and stems will carry a single name.(Photos / Ritchey)The move is designed to cut through confusion that had built up around the brands carbon fiber offerings. Now there is a straightforward way for riders to identify what theyre getting.We found that people got confused when there was a WCS alloy part and a WCS carbon part, and then we made it worse with a few of our stems, Kevin Putzke, general manager of Ritchey Asia, said. We do them in a finish called blatte, and although they are aluminum, the black finish looks a lot like carbon. People would say, Ive got the carbon bar and stem, and wed look at them and go, Yeah, not really.The SuperLogic name isnt new. Ritchey originally used it to describe its lightest carbon components. But now, after the streamlining, its being applied consistently across the entire premium carbon fiber range. With carbon, it comes down to the raw material youre putting in before it goes into prepreg or anythingits the actual fibers, explained Putzke, Theyre made to different levels and different weights; the highest ends are going to be the most expensive. What becomes a SuperLogic product starts with a strength and weight target. Not a cost target.Its in the NameThe name itself goes back to founder Tom Ritcheys Ritchey Logic design philosophy. A philosophy that was developed around practical, functional engineering. SuperLogic is essentially the extension of that thinking, applied to the brands highest-spec carbon materials. And its building on nearly 20 years of carbon component manufacturing.The most recent addition to the lineup is the SuperLogic Mountain Bars. Ritchey has also indicated that more SuperLogic products are on the way across all of its product categories.Check out more at the link below. RitcheyLogic.comThe post Ritchey Streamlines Premium Carbon Bike Bits Under SuperLogic Name appeared first on Bikerumor.