Chris King is all about creating precision bike parts that are both serviceable and expected to last a very long time. In this second major (golden) announcement from the companys 50th anniversary celebration, a new tool was introduced in the fight against friction. Lets meet the new Chris King Gold Grease. This is a new lubricant formulated specifically for their hub and bottom bracket bearings as part of Kings ongoing performance improvements.(Photos / Chris King)They developed the new Gold Grease lubricant after extensive testing of various options. Looking for better speed and durability characteristics when compared to the now-discontinued Silver Grease.Gold Grease (gold line), Silver Grease (silver line)The testing results show measurable performance differences. Gold Grease produces 25% less drag than Silver Grease right out of the box. And, it maintains a 16% advantage even after 1000 miles of use. The lubricant also demonstrates what the company calls a wear-in effect. This effect occurs when drag decreases by 18% over the first 1000 miles compared to the initial performance. This addresses the balance between two key bearing characteristics: reducing drag for speed while maintaining long-term durability. Chris Kings President, Kirby Bedsaul, had this to say: Obviously, we put a lot of effort into making our components look good and last a long time, but at the end of the day, riders want components that perform. And that has always been one of our core tenets, too. Gold Grease reduces bearing drag and improves bearing life, so it quite literally makes you faster. Its also a more stable lubricant, so it extends service life, too.Gold Grease Retail & SizesRetail: $15 25g (.9 fl. oz.) According to Chris King, this is enough to service about 12 hubsets.$29 100g (3.5 fl. oz.)According to Chris King, this is enough to service about 48 hubsets.Gold Grease represents a completely new formulation rather than a rebranding of existing products. Its now available as a permanent addition to Chris Kings lineup through authorized retailers and their website at the link below. ChrisKing.comThe post Chris Kings New Gold Grease Might Be the Gold Standard in Lubrication appeared first on Bikerumor.