Weve known that a new SRAM Red group was in the works for quite a while. We even spotted some pretty killer leaks of it on Twitter back in January. And now it seems like SRAM isnt even trying to hide it anymore. They posted this photo of Lidl-Treks Jonathan Milan winning stage 4 of the Giro dItalia on their Facebook, with what looks like those leaked levers. Plus, a few of their sponsored teams are posting photos of bikes equipped with an unreleased groupset. And now SRAMs own social media is teasing #newSRAM. New SRAM Red AXS, coming super soon?(Photo/SRAM)The last completely new SRAM Red eTap AXS groupset came out more than 5 years ago. And its been raced at the top tier on the road, cyclocross, and gravel ever since. But its time for a refresh, right? Weve seen the leaks. Weve made predictions. But it looks like the time is near for an official launch.(Photo/Velon)Whether its Velon breaking down the massive gear ratio on Daniel Martinezs bike at the Giro dItalia.(Hungary photos Bora-Hansgrohe/Sprint Cycling)Or Bora-Hansgrohe sharing dozens of pics from the Tour of Hungary with #TourdeHongrie. (Hungary photos Bora-Hansgrohe/Sprint Cycling)Pretty much everything we noticed in Januarys leak seems to have made it onto the pros bikes. We dont have any official details to share yet, but with the Giro in full swing, and teams and the brand posting pics, it seems like a good time to launch a new group stay tuned.SRAM.comThe post This Must Be the New Red, Even SRAM Isnt Hiding It Anymore! appeared first on Bikerumor.