• WWW.BIKERADAR.COM
    New Look 795 Blade RS comes with 350 ways to fit you better
    The latest Look 795 Blade RS is a breakout design for the French carbon specialist. Look has done everything you'd expect for a modern race bike reduced the weight, made it more aerodynamic and upped tyre clearance. It has also completely revamped the geometry and fit across the whole size range. The aim is to make you faster and more comfortable, whatever shape of rider you are. All-new frame design The Look 795 Blade RS 3, as ridden by Team Cofidis. Look The new frame has seen a 15W drag reduction to 205W at 50kph, according to Look. However, the brand is keen to point out that the aerodynamic design was created with emphasis on a wide range of yaw angles. The aim was to make the 795's handling and speed consistent no matter what the prevailing conditions are. In tandem with the aerodynamics, the new Blade RS has been made lighter, bringing the frame down to a claimed 890g in a size medium (reduced by 160g from the previous model), with the fork weighing 340g. The frame and fork now have 34mm tyre clearance, and the rear dropout is UDH. Look has also increased the stiffness at the bottom bracket and the head tube. It claims to have averaged out the stiffness figures across rival WorldTour bikes, saying the 795 Blade RS 3 is 10% stiffer than the average for both numbers. Look has used a new carbon fibre layup and shaping for the fork legs and seatstays to engineer in vibration-damping flex. The Blade RS 3 isnt a cheap bike, and Look says it has been engineered to last. It surpasses safety standards, bringing the fatigue testing to 110% of the requirements of ISO 4210, with the impact test pushed to 160%. Look backs the Blade RS with a full lifetime warranty. The 795 Blade RS 3 range starts with an Ultegra Di2 model. Look Look 795 Blade RS 3 what you need to know 890g UD UHM carbon frame (medium), UDH-compatible, 34mm tyre clearance (front and rear), with lifetime warranty 340g fork available in three offsets 6.9kg complete weight (Size M, without pedals) 15W saving for the complete bike-and-rider system compared to the previous 795 BladeRS at 50kph 10% stiffer than the WorldTour average at the bottom bracket and front end More than 350 fit combinations; new Aero Carbon RS3 handlebar (380/400/420mm widths, compatible with the previous generation's 360/440mm); seven stem lengths (80 to 140mm); 0 to 50mm headset spacers; new Aeropost 5 seatpost with two offset options Groupset options:Shimano Ultegra Di2 and Dura-Ace Di2; SRAM Force E1 AXS; Campagnolo Super Record 2x13 Wheel options:Look R45S, Mavic Comete 50, Fulcrum Speed 57, Scope Artech 6.A Geometry and fit The new Aero cockpit comes in a wide array of length and width options. Look While the 795 Blade RS 3 retains the same handling geometry as the previous Blade, Look has reimagined the sizing and introduced more overlap across the six sizes. That means the majority of riders will have a choice of two sizes, combined with the three fork offsets. The new Aero Carbon RS3 cockpit designed for the Blade RS 3 comes with three width options 380/400/420mm along with 0-50mm of stack adjustment. Stem-length options from 80 to 140mm in 10mm increments and two seatpost offsets result in 350 fit permutations. You can effectively set up the Blade RS 3 with a high and balanced endurance bike ride position, right down to a low and forward position using the longest stem option, zero-offset post and zero stack. Pricing and range details The range-topping limited-edition Team Replica with Super Record in the Iconic Prisme finish. Look The 'Your LOOK la Carte'configurator offers full customisation, either through a Look dealer or directly from Look's website. There are four colour options, including the bold Iconic Prisme, which celebrates Looks heritage inspired by Piet Mondrians modern-art colour palette. The range is topped by a limited edition of 50 bikes globally in the Iconic Prisme Replica with a claimed weight of 7.1kg, and built with Campagnolo Super Record and Bora WTO 60 Ultra Team wheels. It is an exact replica of the Team Cofidis bikes being raced at this years Tour de France. The limited-edition Iconic Prisme Replica retails for 13,990 / 13,299. The 795 Blade RS3 is available as a complete bike, starting from 8,490 / 7,990 (Shimano Ultegra Di2, Look R45S wheels) and rising to 13,190 / 13,299 (Campagnolo Super Record, Scope Artech 6.A wheels). The 795 Blade RS3 is also available as a frameset in all four finishes for 4,990, or 5,780 / 4,750 including the full Look cockpit.
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  • WWW.CYCLINGWEEKLY.COM
    'Our journey is only just beginning' Decathlon invests in Brompton as the companies seek to super-size the iconic folding bike's future
    The French retail giant Decathlon has invested in Britains largest bike manufacturer, Brompton with a strategic partnership aimed at turbo charging the brand's iconic folding bikes penetration into key markets, specifically Germany and China.In a deal thought to be worth about 18 million, which became public knowledge on Tuesday morning, reported on in The Guardian, Decathlon Pulse (the investment and innovation arm of Decathlon) have secured a 10% stake in Brompton Bicycle, while BA Capital (a Shanghai-based venture capital firm) have bagged a 5% interest.Founded by inventor Andrew Ritchie, Brompton bikes were born in London in 1975 and now, 50 years and 1.2 million bikes later, the signature three-way folding mobility machines are available in 47 markets around the globe, along with electric versions of the bikes, powered by the brand's proprietary e-Motiq system, and the more-recently launched G Line model, which gave the bikes gravel riding capability. For over 50 years, Brompton has been dedicated to helping people move around cities in a way that is simpler, more flexible and more enjoyable," said Will Butler-Adams, Brompton CEO, who opined that the European bike industry was over the worst after a slump in sales following the Covid-created boom and insisted that cycling is in the ascendant."As demand for smarter and more sustainable urban transport continues to grow, we see a tremendous opportunity ahead," he continued. "Decathlon Pulse and BA Capital bring complementary expertise, global networks and a shared belief in our mission. We are excited to welcome them as long-term partners as we continue to grow while staying true to who we are.Decathlon has previously partnered with and added some financial heft to brands such as bike computer and bike light manufacturer Magene and smartwatch makers Coros. And despite the significant size of the investment, spokesfolk for the brand are anxious to stress that the quality and style of the steeds will not change, saying 'Brompton will remain Brompton'. "Brompton embodies a unique combination of performance, durability and community engagement that perfectly complements our approach," added Franck Vigo, CEO of Decathlon Pulse. "This partnership is about scaling that model while preserving what makes Brompton truly unique. This partnership is about scaling that model while preserving what makes Brompton truly unique.As much as the Brompton brand masters attempt to reassure their existing customers and fanbase, however, the immense gravitational pull of the Chinese market, and transformative potential of penetrating it, is writ large in the deal. The rise of experience-driven consumption is reshaping Chinas consumer market," enthuses Michael Zhang, Managing Partner of BA Capital. "As health awareness grows and outdoor lifestyles gain momentum, cycling is expanding beyond sport into everyday occasions such as commuting, travel, and social activities. Bromptons strength lies not only in its product leadership, but also in its unique ability to bring together products, culture, and community.We believe globalisation is a two-way journey. As China becomes an increasingly important market for international brands, we are proud to be part of Bromptons long-term journey in China as it brings exceptional cycling experiences to more consumers."
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  • ROAD.CC
    Look unveils all new 795 BladeRS 3 aero road bike, with 350 different fit options and “15 watts” of real-world aero savings
    Look's updated flagship aero bike boasts more customisable fit options than ever before, and its been optimised to deliver aero gains regardless of the rider
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  • CYCLINGUPTODATE.COM
    Tadej Pogacar foundation pledges 100,000 after storm devastates hometown as Milano-Sanremo shoes go to auction
    The Tadej Pogacar Foundation has pledged 100,000 to help families affected by the severe storm that hit the Slovenian stars hometown of Komenda earlier this month. The storm caused major damage across the municipality, with more than 150 homes and buildings damaged and many families left facing th...
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  • BIKERUMOR.COM
    FFWD RAW Pace & Control Relace Gravel Rims Into Ultralight, Carbon-Spoke Race Wheels
    Wheelmaker FFWD rebuilds their popular wide & light DRIFT gravel wheels lighter & faster than ever, as the new RAW PACE & RAW CONTROL. Because cyclists were already gravel racing on their road / all-road RAW wheels to start with anyway, so the proper gravel wheels needed a racing upgrade. The Raw formula is essentially the same here as on the Ryot road lace lightweight hubs with fast CeramicSpeed bearings to proven discipline-specific aero carbon rims with aero-bladed Vonoa carbon spokes. The result is almost a hundred grams saved, without sacrificing off-road durability. The only downside is that they cost quite a bit more. Such is the cost of speed!FFWD RAW Pace & Control premium aero gravel race wheels(All photos/Cory Benson)FFWDs carbon Drift gravel wheels got a solid makeover last summer, with wider 28mm hookless internals and either 36mm Control or 48mm deep Pace rims all at reasonable light weights and prices as low as 1500 for a set. But it seems, gravel racers wanted more. So FFWD mixed up the ingredients they already had in the workshop: 2 versatile wide, blunt-nosed aero carbon rims; established ratchet hubs spinning on smooth Ceramic Speed bearings; and light, stiff & aero Vonoa carbon spokes. Compared to the base Drift Control 36 & Drift Pace 48 wheels, the new Raw wheels save 165g & 150, respectively. And even against the more expensive DT 240 Drifts, the new wheels are 85g & 70g lighter, respectively. Plus, they will spin more smoothly on ceramic bearings and cut faster through the wind with fewer carbon spokes.Tech details38mm deep Raw Control rim, max 35mm external width48mm deep Raw Pace rim, max 36mm external widthblunt LAW tech aero carbon rim profiles from the Drift-series28mm internal hookless tubeless rimslaced 2:1 with high-tension carbon spokes & external 5.5mm HEX nipples21 aero-bladed Vonoa carbon spokes (front & rear)FFWD-branded alloy straightpull CS hubs with 36T ratchet internalsCeramicSpeed bearings, centerlock disc brake, 12mm thru-axlesShimano HG, MicroSpline, SRAM XDR, Campagnolo & Campy N3W freehubs availablerated for 38-60mm tiresclaimed wheelset weights:1295g Raw Control 36 wheelset (585g front, 710g rear)1380g Raw Pace 48 wheelset (630g front, 750g rear)FFWD RAW Pace & Control Pricing, options & availabilityThe gravel-specific RAW wheels come in two rim depth options either 48mm deep Pace or 36mm deep Control. Both sell for 2700 for a pair of race-ready aero gravel wheels 50% more than Drifts with the same rims built on DT 240 hubs with stainless spokesOfficially, the new FFWD RAW Pace & Control gravel race wheels are not available just yet. Although, the road-going carbon-spoked RAW family is already available now in 33, 44, 55 & 77mm depths, plus a couple of mixed-depth combinations. All sell for the same 2700 wheelset price, pre-taped for tubeless, including alloy valves and a premium padded wheelbag.We got a preview sneak peek of the RAW Pace & Control gravel wheels last week, and they will go on sale very soon. We dont have an official date yet. But FFWD says it will be July, and they will be available to ship from next week.FFWDwheels.comThe post FFWD RAW Pace & Control Relace Gravel Rims Into Ultralight, Carbon-Spoke Race Wheels appeared first on Bikerumor.
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  • WWW.BIKERADAR.COM
    "The only metric that matters" Specialized claims the new Tarmac SL9 is faster than the Colnago Y1Rs and Cervlo S5
    Specialized has officially announced the release of the new S-Works Tarmac SL9, which it claims boldly is the fastest road bike ever made. Launched as its most aerodynamic road bike ever, Specialized says the Tarmac SL9 offers a 4-watt aerodynamic improvement at 45kph, or 28 seconds saved over a 100km Grand Tour-style stage, compared to the outgoing Tarmac SL8. Rather than going full-aero and reviving its Venge aero road bike platform, Specialized has stayed true to the lightweight-all-rounder formula of the Tarmac. Complete builds with an aero cockpit and wheels start from 6.5kg, for the 11,999 / $14,000 / 13,999 S-Works Tarmac SL9 with SRAM Red AXS (size 56). At a launch event in northern Spain, Specialized also showed off a climbing build with its Alpinist components that weighed only 6.1kg. To find out how it rides, read my first-ride review of the Specialized S-Works Tarmac SL9 AXS, otherwise keep reading for all the details of this hotly anticipated new bike. One bike to rule them all The Tarmac SL9 is Remco Evenepoel's new road bike. As with the recently launched Crux 5 gravel bike, the key performance metric Specialized kept in mind when designing the Tarmac SL9 was what it calls time to finish. This is, says the brand, the only metric that matters. Lionello Bardina, Specializeds lead aerodynamicist, says: Anyone can go after making the most aero bike, the lightest bike The only thing that matters is getting to the finish line the fastest. The Tarmac SL9 is claimed to be uncompromising in terms of weight and aerodynamics. Simon von Bromley / Our Media To determine what the fastest mix of parameters is whether thats aerodynamic efficiency, weight, stiffness, ride quality and so on Specialized says it uses complicated performance modelling to simulate race outcomes. These simulations are based on real races, including key sections of races such as the Tour de France and Tour de France Femmes, LigeBastogneLige and the 2026 world championships road race course in Montral, and a representative 100km course made to replicate the conditions often experienced during Grand Tours. Specialized says its models take into account as many details as possible, including a riders input (their power), as well as their mass, the mass of their apparel, and even environmental conditions such as weather, wind and air density. Tarmac SL9 Tarmac SL8 Colnago Y1Rs Cervlo S5 Factor ONE Wheels Roval Sprint CLX Roval Sprint CLX ENVE 4.5 Pro Reserve 57/64 Black Inc. 64 Groupset SRAM Red AXS SRAM Red AXS SRAM Red AXS SRAM Red AXS SRAM Red AXS Cockpit size 110x380mm 110x380mm 105x377mm 100x380mm 110x380mm Tyres Specialized Cotton TLR, 700x30c Specialized Cotton TLR, 700x30c Continental Archetype, 700x30c Vittoria Corsa Pro TLR, 700x29c Goodyear Eagle F1, 700x30c *All bikes in size 56cm, set-up with same saddle height with no spacers under cockpit Grand Tour stage 100 km* 2hrs 43 44 +28s +34s +18s +63s System weight (kg) 6.8 6.89 7.49 7.44 7.99 Weighted CdA (m) 0.2227 0.2251 0.2227 0.2215 0.2231 *Benchmark example. Time to finish and system parameters for a 100 km Grand Tour profile. Grand Tours are defined by variety, not a single terrain type. By analysing the Tour de France, Giro dItalia, and Vuelta a Espaa, we condensed their shared mix of fast flats, rolling terrain, steep climbs, and descents into a representative 100kilometer course that reflects the dynamics of real races. Edit Table The results show the Tarmac SL9 consistently finishes ahead of key competitors such as the Colnago Y1Rs, the Cervlo S5 and the Factor One. Specialized concedes the Cervlo S5 is more aerodynamic than the SL9 with a weighted CdA (m) of 0.2215 compared to 0.2227 but says this small aero advantage is offset by its increased weight, which Specialized puts at 7.44kg. In comparison, Specialized says the Tarmac SL9 can hit the UCIs minimum bike weight limit of 6.8kg ready-to-ride meaning with pedals, bottle cages, a bike computer mount and so on thanks to a 687g claimed frame weight (with the lightest RTP Raw Carbon / Gloss Amethyst Frost paintjob). Specialized says Demi Vollering could have won the 2024 Tour de France Femmes had she been riding an SL9 rather than an SL8. Specialized Specialized claims the S5s weight penalty becomes a disadvantage on any climb steeper than 1.4 per cent. It also says that while the SL8 remains competitive with the existing competition, Demi Vollering would have been 14 seconds faster on the decisive final stage of the 2024 Tour de France Femmes were she riding the SL9. In theory, this would have seen her clinch the overall victory at that race by nine seconds instead of losing it by four. Specialized says its race simulations show the Tarmac SL9 is the fastest bike across a variety of race-defining scenarios. Specialized Small changes The fork has been deepened and reshaped to improve its aerodynamic performance. Simon von Bromley / Our Media Although the performance claims are big, the changes to the bike itself are relatively small. The main updates to the frameset come in the form of subtly redesigned tube shapes around the leading and trailing edges. The fork, for example, has been deepened by extending it forward to meet the speed sniffer head tube. The rear of the fork is also shaped to flow more cleanly into the down tube, which has also been remodelled subtly to meet it. The head tube has also been narrowed by 4mm, cutting down on its frontal area by 10 per cent. Specialized has achieved this by using a 'patent pending offset steerer' that enables both brake hoses to run on one side of the steerer tube. The rear of the fork and down tube are sculpted for a smoother, more aerodynamic transition. Simon von Bromley / Our Media The head tube is 4mm or 10 per cent narrower than before. Simon von Bromley / Our Media This sees the bottom half of the forks carbon steerer tube offset slightly from the upper section. The upper portion of the steerer remains round and 1 1/8in, meaning cockpit compatibility is unaffected. Specialized has created an offset steerer to enable the brake hoses to pass on one side and the head tube to be narrower. Simon von Bromley / Our Media At the rear of the frame, Specialized has extended the rear of the seat tube to hug the rear wheel more closely. Specialized calls this the 'Win Fin'. This change was made because Specialized determined that pro riders typically discard their rear bottle during key moments of races, such as breakaways and sprint finishes. Because of this detail, Specialized determined it could add material in this area for a small aerodynamic gain of half a watt (at 45kph). Specialized calls the new seat tube structure the 'Win Fin'. Simon von Bromley / Our Media The S-Works Rapide seatpost is also said to confer significant gains to the overall performance of the bike. Simon von Bromley / Our Media A new seatpost, called the S-Works Rapide, also gets a slimmer, deeper top section, which Specialized says significantly enhances the aerodynamic performance of the entire frame, without losing its compliance (although it doesnt put a number on this). The design reminded us of the aero seatpost Mike Burrows designed for the original Giant TCR way back in 1997, which featured a slim aero section on top of a round insertion section. Specialized also notes the new S-Works Rapide seatpost is backwards compatible with the Tarmac SL8, so it could be a good upgrade for those who don't want to replace their entire frameset (pricing TBC). These changes all result from Specializeds use of a full-body mannequin in its own wind tunnel, as well as validation with real riders such as Remco Evenepoel. The Tarmac SL9 was developed with input from testing in Specialized's wind tunnel. Specialized Bardina says Data without riders is precise and repeatable but ultimately meaningless, because bikes dont ride themselves. The problem with real riders, however, is they arent robots and have a habit of moving during tests, which can mess with the data. If the mannequins position is off by even half a centimetre, it can make a bigger drag difference than swapping the bike its riding, so Specialized uses a milimetre-accurate laser projection system to ensure consistent positioning of the mannequin between bike swaps. It also notes it uses a strut to support the mannequin rather than the bikes handlebar, because changes in handlebar width can influence the results (narrower bars tend to be faster), and Specialized says it wants to measure bike drag, not rider drag from bar width. Specialized Tarmac SL9 range, pricing and specifications The range is topped by the Specialized S-Works Tarmac SL9 AXS. Simon von Bromley / Our Media Specialized is offering six builds for the Tarmac SL9 range at launch, starting with the Tarmac SL9 Comp Di2 at 3,999 / $4,500 / 4,499 and finishing with the flagship S-Works Tarmac SL9 AXS at 11,999 / $14,000 / 13,999. There are also two S-Works frameset options, a standard one costing 5,499 / $6,000 / 5,999 and pro team replica versions costing 5,499 / $6,000 / 5,999. The flagship build gets a SRAM Red AXS groupset plus a host of high-end components from Specialized and Roval. Simon von Bromley / Our Media Curiously, there are no S-Level builds available, as there are with the Crux 5, meaning theres a fairly large step down from the S-Works builds to the Expert builds, at 5,999 / $7,000 / 6,999. The S-Works framesets use Specializeds premium Fact 12r carbon layups, while the non-S-Works ones use Specializeds cheaper Fact 10r layup. Specialized says S-Works 12r frames are just about 135g lighter than 10r frames, which would put a size-56cm 10r Tarmac SL9 frame at roughly 882g. There are seven sizes in the range, from 44 to 61cm, and the geometry is largely identical to the outgoing Tarmac SL8, save for the size 54cm, where Specialized made a small adjustment to increase toe clearance with the front wheel. The Roval Rapide cockpit carries over from the Tarmac SL8. Simon von Bromley / Our Media The wheels are also from Roval. Flagship builds get the Rapide CLX IIIs, with carbon spokes. Simon von Bromley / Our Media Many of the other components on the flagship S-Works builds are carry-overs from the Tarmac SL8, including the Roval Rapide integrated cockpit up front, the existing Roval Rapide CLX III wheels (with carbon spokes), Specializeds Cotton TLR tyres and its S-Works Power EVO with Mirror 3D-printed saddle. As before, the Tarmac SL9 also gets a BSA68 threaded bottom bracket. Tyre clearance on the Tarmac SL9 remains at 32mm front and rear. Tyre clearance remains the same, at 32mm with 4mm to spare. All models in the range ship with 30c tyres as standard, although in our experience, Specializeds tyres tend to size up a little smaller than much of the competition. At last years Tour de France, for example, most of the 30c Specialized tyres we saw measured around 29mm wide on Roval Rapide CLX III rims. Is this the fastest road bike ever made? Specialized thinks so. Simon von Bromley / Our Media
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  • WWW.CYCLINGWEEKLY.COM
    Zipp brings performance to the people with sub-1,000 404 S wheelset
    Wheelset prices are getting out of control, and finding a lightweight, performance option at a reasonable price from the established Western brands has become a rather futile exercise. Add carbon fibre architecture into the equation, and things get even pricier especially among the upper echelons of the best road bike wheels. SRAM-owned component manufacturer Zipp, however, claims to have a solution, unveiling a new carbon-fibre wheelset aimed at attracting new customers without watering down the brand's substance.The Zipp 404 S replaces the 303 S, a model that became the go-to training wheel for WorldTour riders and regular consumers, thanks to its versatility as an all-road and gravel wheelset. When Zipp unveiled the 303 XPLR SW and S-level gravel-specific wheel and 1Zero HiTop S cross-country mountain bike wheels in 2023, this left a gap in the range for a dedicated road wheel, and so the 404 S was born. The 404 S takes everything the American brand knows about carbon layups and aerodynamics and packages it into a wheel that Zipp says punches well above its weight with a two-watt improvement over the 303 S. New wheels feature a 50mm rim depth paired to a 23mm internal width (Image credit: Zipp)The specifications look pretty good on paper, with a combined system weight of 1,585g per pair. The hoops measure 50mm deep and are built around a contemporary 23mm hookless internal rim, allowing tyres ranging from 28-29mm to be run at low pressure. Like most wheels in Zipps range, the 404 S was developed to work best with the Goodyear Eagle F1 tyre, claiming a 1-watt improvement over other 28mm tyres paired with the same rim. The wheels utilise the companys tried-and-tested 76/176 hubset and are laced with 20/24 Sapim-CX Sprint spokes in a two-cross pattern. The hubset employs a three-pawl system with 30 points of engagement, eschewing top-end performance in favour of durability. Customisation is fairly limited, with decal options available in white and dark grey. Owing to Zipp targeting the lower end of the best road bike wheels, tyre pressure sensors are not included, as they would significantly drive up the price.Trusty 76/176 hub uses a three-pawl system with 30 points of engagement (Image credit: Zipp)In terms of durability, the wheels are constructed with standard steel spokes and contact seal bearings to prevent contamination during wet-weather riding. Theres also a handy lifetime warranty and crash replacement policy for peace of mind.Zipp has done well to price the 404 S in a space it currently doesn't occupy the sub-1,000/$1,300 category. At 985 / $1,300 / 1,100 for the pair, these are among the most affordable 50mm-deep performance-wheel offerings from an established brand on the market.We'll be getting a pair on test soon and will report in detail on how they perform in racing and training scenarios, as well as putting their durability to the test over the wet season.Zipp 404 S tech specsPrice:985 / $1,300 / 1,100Weight:1,585gDisc layout:CentrelockSpoke count:20/24 front/rearRim depth:50mmInternal rim width:23mmRim type:Hookless
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  • ROAD.CC
    Zipp launches new 404 S carbon road wheels promising industry-leading aero performance for under 1,000
    The new 50mm-deep hookless wheelset brings Firecrest-inspired aerodynamics, a claimed weight of 1,585g and lifetime warranty to the Zipps S Series
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  • CYCLINGUPTODATE.COM
    Ive seen Mathieu do things I thought were impossible Adrie van der Poel refuses to put a ceiling on son's Tour de France hopes
    Adrie van der Poel is not treating Mathieu van der Poels Tour de France as a support-only mission, with the former rider pointing to the opening week as a place where his son may still find chances of his own. Mathieu is set to line up for Alpecin-Premier Tech, where his role is expected to include...
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  • BIKERUMOR.COM
    Zipps New 404 S are Mid-Depth, Hookless Carbon Road Wheels with an Attractive Price Tag
    Zipp says its 404 S wheels were designed from the ground up to provide road cyclists with top-level performance at a more affordable price point. Weve seen numerous versions of Zipp 404 wheels in the past, but the brand states that the new 404 S is actually the next generation of the 303 S road wheels. With 50mm-deep carbon rims, Zipps proven 76/176 hubs, a claimed weight of 1,585 grams, and a retail price of $1,300 / 1,100 / 985, the 404 S look great and have an attractive price tag to match.Zipp 404 S DetailsZipp says the 404 S is its new all-around wheelset for road and all-road riding. According to the brand, it improves upon its predecessor, the 303 S, in numerous ways, including aerodynamics, hub performance, aesthetics, and price.The 303 S rim was 45mm, and Zipp increased that by 5mm to 50mm for the 404 S. Zipp tells us the mid-depth rim profile borrows from the World Tour-proven Firecrest rim design, providing premium level aerodynamic performance while staying shallow enough to maintain stability in crosswinds. According to the brand, the updated profile and slight increase in depth save about 2 watts versus the 303 S, and compares favorably to wheels that cost double.Like the 303 S, the 404 S has a 23mm internal rim width and a hookless bead wall, which they refer to as a Tubeless Straight Side (TSS) rim. The brand states it is recommended for use with 28-39mm tires and should only be used with hookless-compatible / TSS tires, whether youre running them tubeless or with a tube. Zipp has a complete Tire Compatibility Chart as well as a Tire Pressure Guide for those interested in diving into the specifics.The 404 S rims have front- and rear-specific spoke counts, with a 20-hole front and 24-hole rear. They are laced to the brands own 76/176 disc brake hubs with Sapim CX-Sprint spokes. Zipps hubs spin on carbon steel bearings, have 36 points of engagement for 10 pickup, and a center-lock brake rotor interface lock rings are included.The 404 S wheels are available with SRAM XDR or SRAM/Shimano Road compatible freehub bodies. Buyers can choose between flashy, pro-team-esque white decals or subtle dark grey logos. Zipp claims the complete wheelset weight is 1,585g, including valve stems and rim tape. Like all of the brands wheels, the 404 S is also covered by Zipps lifetime warranty and crash replacement policy.Zipp 404 S: SpecsRim Depth: 50mmInternal Rim Width: 23mmRecommended Tire Widths: 28-39mmMax. Tire Pressure: 73 psi / 5.0 barHubs: Zipp 76/176, 36 POEFreehub Options: SRAM XDR, SRAM/Shimano RoadSpokes: Sapin CX-SprintMax. System Weight: 253 lbs. / 115 kgWeight: 1,585gDecals: White or Dark GreyZipp 404 S: Pricing and AvailabilityZipps new 404 S wheels are priced competitively, with front wheels retailing for $630 / 530 / 475 and rear wheels for $670 / 570 / 510. That puts complete wheelset prices at $1,300 / 1,100 / 985.sram.com/zippThe post Zipps New 404 S are Mid-Depth, Hookless Carbon Road Wheels with an Attractive Price Tag appeared first on Bikerumor.
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