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Zwift announces Zwift Plus premium subscription with real world video and adaptive coaching
CyclistZwift announces Zwift Plus premium subscription with real world video and adaptive coachingZwift has launched a premium tier to its indoor training app. For a monthly fee that increases to 26.99 / $29.99 / 29.99 from the standard Zwifts 17.99 / $19.99 / 19.99 per month subscription price, with Zwift Plus offering riders high definition real world cycling routes and personalised training plans.Real world video on ZwiftFor the first time, Zwift will offer real world video routes to Zwift Plus users.It says that initially there will be 21 routes with 385km of roads including the Col du Galibier, Sa Calobra, Cime de la Bonnette, Teide plus routes in Norway, South Africa, Utah, Colorado and the Scottish Highlands.Zwift incorporates its standard add-ons, including PowerUps, segment leaderboards and race-oriented arches and road graffiti, while its ride physics is ported over onto the new roads. It promises new real road video in 2027.The switch from virtual to real worlds in Zwift is one of the first fruits of Zwifts purchase of Rouvy in April this year, as it looks to be progressively integrating the two platforms more closely. Although they currently still require separate subscriptions, rides on Rouvy can count towards Zwift credits and vice versa.Zwift Plus adaptive training plansStandard training plans are prescriptive and can be difficult to stick to if you have other commitments. They also risk boredom and burnout.Zwift says that its new Zwift Coach plans, also included as part of the Zwift Plus subscription, adapt to your schedule and use Zwifts full training content library to offer a plan personalised to your goals and based on your recent fitness and your ride preferences. Theres a simple Q&A in the Zwift app to get you started and define your plan, and the app will then recommend which workout to complete next and explain why its been selected.Zwifts analysis shows that 63% of its users take part in a range of activities, with only 13% purely using the platform to complete structured workouts.Zwift says its plans are based on a sports science-based training model, while leveraging anonymised Zwift data on power and heart rate from Zwifts millions of users to propose your next workout and how hard it should be.It claims that the Zwift Coach functionality will combine structured workouts with rides and events in the app, with RoboPacers to help keep you on track. Its designed to allow you to skip a day if you need to recover or if youve decided to take it outdoors.Post workout, theres immediate feedback in Zwift via a new Coach Analysis tab in the activity report screen, with the analysis subsequently available in the Zwift companion app.Adaptive training isnt unique to Zwift Coach, with TrainerRoad a competitor that offers an adaptive schedule that assesses performance after each workout and adapts your future schedule accordingly, also compensating for missed workouts.Indoor cycling shake-upIndoor cycling looks to be having a shake-out this year. Not only has Zwift bought Rouvy, but Garmin bought TrainingPeaks in July, while some niche apps such as BKool which was acquired by Rouvy last year have disappeared.TrainingPeaks offers premium tiers with differing frequency of interactions with a real-world coach. Wahoo too offers multiple tiers, from free-of-charge ride recording from its Elemnt bike computers through to personalised workouts and access to its Sufferfest videos.MyWhoosh too has been enhancing its offering, which for now remains free to use. It claims to have the second largest user base after Zwift and is adding 59km of new island-based roads, as well as an enhanced workout selector and a new way to earn rewards by riding. There are also new Zombie Workouts, where youre incentivised to hit your target power by chasing zombies. Theres also an opportunity to ride with Tadej Pogaar this Saturday.Zwift has also been inspired by islands, just this week adding 17km to its virtual worlds based on Catalina Island in Southern California. Last month, it launched version 2 of its Zwift Ride indoor bike frame, while Rouvy is now compatible with Zwift Cog and Click and is adding video from far-flung locations to its library.For a limited period, Zwift Plus is available free for one month to existing Zwift subscribers and theres a 14-day trial for new subscribers.The post Zwift announces Zwift Plus premium subscription with real world video and adaptive coaching appeared first on Cyclist.
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