CyclistSmart cycling tech just got a whole lot smarterSince its inception in December 2015, Chinese-based cycling brand Magene has blazed a trail in forward-thinking smart devices and cycling technology, making our rides more convenient and helping us push the boundaries of performance. The level of trust placed in the companys products has even led to its sponsorship of numerous UCI Continental squads as well being a team partner of UCI WorldTeam XDS Astana since early 2026, supplying technical support and products to a team racing at the highest level. And now, with a comprehensive overhaul of its global identity, the brand is not only refreshing its appearance but also continuing to push the boundaries of technological development.The story so farThis rebrand builds on more than a decade of growth and innovation. Founded in 2015, Magene has been dedicated to smart cycling technology, with a comprehensive portfolio spanning smart GPS computers, smart trainers, power meters, sensors and smart lights. Together, these products provide connected solutions for a wide range of indoor and outdoor riding needs. As Magene continues to grow, the brand is expanding its presence in international markets and further strengthening its position as a professional smart cycling brand you really need to know about.But the rebrand goes beyond simply a refreshed visual identity. Magene is focused on continuing to advance its brand philosophy, product technology, and customer experience, marking the beginning of a new chapter in its development.The visionThrough a unified brand identity, Magene aims to strengthen its connection with cycling around the world. And, as discerning cyclists familiar with the early days of a certain grey-and-pink UK kit brand, or visitors to certain bright orange-branded virtual cycling worlds, know, this starts with colour.Magenes refreshed colour system retains what the brand calls Energy Orange as its brand signature (which embodies the spirit of competition), alongside Performance Blue to signify professionalism and precision. The core palette is completed with low-saturation, neutral tones which theyve dubbed Elite Grey and Metallic Silver. In terms of visual style, its a purposefully restrained choice of tones which alongside a simplified design the brand says returns to an authentic experience and strengthens users perception of professional performance.The thinking behind the brands new logo also comes from a considered approach. Now featuring the companys name in capital letters, the italicisation of the custom typeface is designed to convey a sense of speed, dynamic energy, and movement.Forging onwardsThe future is bright for Magene. Beyond the fact that its rebrand will no doubt strengthen brand recognition, understanding, and consumer trust across the world, the job of continuing to develop and refine its products continues at full pace. At its heart, Magene aims to deliver better solutions for cyclists, with intelligent products designed for all scenarios. And this will only be enhanced with its pro cycling connections.The brands newly formed bond with UCI WorldTeam XDS Astana involves the supply of smart GPS bike computers, smart trainers, smart radar tail lights and heart rate sensors. By getting these products on the bikes of riders competing at the top of their game, Magene will receive invaluable feedback from pro racers as well as race data and product testing insights that will directly influence product development.Backing up the rebranding of Magene with products that are proven on the world stage, as well as with internal R&D innovation, will not only improve the overall user experience but also strengthen the position of this exciting brand across the globe.To learn more about Magenes products, visit www.magene.comThe post Smart cycling tech just got a whole lot smarter appeared first on Cyclist.