Madison has taken on exclusive distribution of the Chinese cycling brand iGPSports in the UK and Republic of Ireland, bringing its range of bike computers and other electronic cycling accessories to the distributors retailer network.iGPSports offers a range of cycling computers, and is a budget competitor to heavyweights such as Garmin and Wahoo.Madison will stock five GPS bike computers from the Chinese company, with prices ranging from 39.99 to 219.99.The distributor will stock an iGPSports sportswatch for 199.99; a smart light range including four front lights from 29.99 to 79.99; a 79.99 rear radar light and other rear lights. Chest and arm heart-rate monitors, plus speed and cadence sensors, will also be available.Complementing Coros Madison already distributes Coros. Scott Windsor / Our Media Madison is the UK distributor for cycling brands such as Shimano, DT Swiss, Park Tool, Mavic and Vittoria, as well as operating its own in-house brands.It says iGPSports will complement Coros, which it has distributed since last October, in the companys range.Madison CEO Domic Langan says iGPSports range gives retailers an exciting range at a truly compelling price point.Together with Coros, we now have a very strong and complete technology proposition that can challenge the long-established names in the category, Langan says.Competitive pricesMadison is yet to reveal further details of its iGPSports range, but the distribution of its products in the UK and the Republic of Ireland follows the growth of Chinese cycling brands in the West.Several Chinese cycling brands, including iGPSports, have developed a reputation for competitively priced products.In road cycling, Astana now rides X-Labs bikes in the WorldTour, having previously ridden Wilier bikes.Groupset brands such as L-Twoo and Wheeltop are also challenging Shimano, SRAM and Campagnolo. Meanwhile, we recently spotted Whaleroads 14-speed drivetrain at Sea Otter Europe.Panda Podium is an online retailer of Chinese cycling products. British founder Joe Whittingham told BikeRadar in March that the difference between Chinese cycling products 10 years ago and today is night and day.According to Whittingham, Chinese cycling brands have benefited from Western brands moving production to the country. As more and more brands moved production to mainland China, the local expertise and supply chain grew rapidly, he said.Whittingham added that the rise in Chinese brands should put pressure on Western brands to lower their prices.Warren Rossiter recently argued that this is whats happening. According to Warren, Chinese brands have sparked a price war, with brands such as Canyon, Cube and Ribble beginning to offer well-priced bikes again. But he also cautioned that other cycling brands still need to react to this changing market and the increasing popularity of Chinese brands.