RIP Wiggle and Chain Reaction Cycles: Doomed cycling retailers...

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2026-09-11 09:30:07 -

RIP Wiggle and Chain Reaction Cycles: Doomed cycling retailers websites now redirect to Evans Cycles two years after relaunch attempt

After purchasing Wiggle Chain Reaction in 2024 for just 3 million, Mike Ashleys Frasers Group relaunched the companys websites as part of its bid to become the no.1 Sporting Goods retailer in Europe

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