Previously sold-out event moved to a larger venue to allow for demand.Canadian Tom Flood will give his planned talk in Dublin later this month to a larger venue. This means tickets are now available again for the event that had been sold out. The talk is still happening on September 22nd and still on the Trinity College Dublin main campus, but with a new venue of the Dargan Auditorium at the Trinity Business School.The event will run from 7-9pm, with the talk lasting around 45 minutes and a Q&A session following. It is free, but booking is required viaeventbrite.ie.The event is being co-organised by the Jesuit Centre for Faith and Justice, Irish Cycling Campaign, Doctors for the Environment, I Bike Dublin, Dublin Commuter Coalition, and Trinity College Dublin.The Jesuit Centre for Faith and Justice said: We are absolutely delighted to say that, due to the incredible demand for this lecture, we secured a bigger venue in Trinity College to host this public lecture by Tom Flood. It will now take place in the Dargan Theatre in Trinity Business School.The talk will take place as part of EU Mobility Week 2026 and will mark the first time the Canadian communications expert and active travel advocate speaks in Ireland.While sustainable transport campaign groups often couch their words, Flood unapologetically uses the directness seen in advertising messaging to try to disrupt the dominant car-focused narrative. Often using quotes, phrases and concepts over and over again like advertising does to get through to people.Floods work includes social media posts, posters and T-shirts with the messages: bicycles deliver the freedom that auto ads promise (for which theres an Irish translation, see below), and that We ask everybody outside of the car to be safe so that drivers can be dangerous.Humour plays a large part of his work, for example, the idea that 15 Minute Cities are no big conspiracy rather just lazy because advocates dont want to walk far for stuff, and an image of a retro vintage striped sunset background with driver holding a phone with the text They came out of nowhere a phrase which is widely given as an excuse when motorists hit somebody that they were not looking for.The events organisers explain Floods background as follows: Tom worked in advertising for many years, with a wide range of clients, including automotive manufacturers. His direction changed after taking his kids to school on their bikes and seeing the imbalance on our streets. He now develops strategy and creative for clients through Rovlo Creative and gives talks around framing and communications as it applies to road safety, road violence and active transportation.IMAGES: The bicycles deliver the freedom that auto ads promise image and the Irish translation: Tugann rothair an tsaoirse a gheallann fgra gluaistein.