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"We decided to turn everything around" - How Red Bull turned heads on Tour de France stage 13 superstitious move
The start of stage thirteen of the 2026 Tour de France delivered one of the races quirkiest images so far. On the Red Bull - BORA - hansgrohe bus, cars and kit, everything was flipped: inverted logos, altered race numbers and an aesthetic completely different from the norm. Far from a marketing stu...
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