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Colnago and Richard Mille's new watch costs a million dollars but Tadej Pogaar won't wear it due to bike brand's 'personal safety' concerns
Colnago and Richard Mille have announced a limited-edition watch worth nearly $1,000,000 and said to be inspired by Colnago's "technical, aesthetic and sporting language". The RM 64-01 Tourbillon Colnago will be limited to 50 pieces and costs 800,000 Swiss francs (plus taxes...) that's $989,552 or 747,168 at today's conversion rates. Swiss luxury watchmaker Richard Mille has been a partner of Tadej Pogaar's UAE Team Emirates-XRG since 2021, and the four-time Tour de France winner wore a Richard Mille RM 67-02 at this year's Paris-Roubaix (even in Roubaix's famous post-race showers, where photographers are always on hand to snap away...). However, Colnago has told BikeRadar that Pogaar won't wear the new timepiece at the Tour de France, with the bike brand citing 'personal safety' concerns over having nearly a million dollars strapped to the Slovenian's wrist. The RM 64-01 Tourbillon Colnago "was conceived as a tribute to the architecture of a Colnago bicycle", according to the Italian brand. The components of the watch are said to have been arranged so that it "evokes [the] tubes, geometries and drivetrain" of a bike, while the "star-shaped sections of the bridges are inspired by the renowned Gilco tubes, one of the most recognisable design signatures in Colnagos history". Pogaar features heavily in Colnago's promotional images but won't wear the watch when racing. Colnago The Gilco design was used on the iconic Colnago Master, with its unique star-shaped tubing. Other nods to Colnago include "micro-lugs" inspired by the Cambiago-based company's C-Series bikes, and a white, blue and gold finish described as being representative of "the brands most exclusive creations from the recent past". Colnago's ace of clubs logo features on the watch's crown. Pogaar wore a Richard Mille RM 67-02 at Paris-Roubaix and even in the famous showers. Getty Images If this were WatchRadar, not BikeRadar, we'd also tell you it has a manual-winding tourbillon mechanism and titanium bridges. The case is made from Azure Blue Quartz TPT and has details in 5N red gold. With 'lugged' internals, this is definitely a Colnago-inspired timepiece. Colnago What we do know is this is Richard Mille's latest and surely most expensive, given a price that can't even be described as eye-watering attempt to earn a place in the pro cycling conversation. As well as Pogaar, Mathieu van der Poel wore a Richard Mille RM 67-02 at Paris-Roubaix, while Julian Alaphilippe has also worn the company's watches, including an RM 67-02 in 2020. Richard Mille watches have also been worn by the likes of Mathieu van der Poel, Julian Alaphilippe and Mark Cavendish. Colnago Mark Cavendish wore an RM 011 Felipe Massa at the Tour de France, and the Manx Missile had two Richard Mille watches, worth a reported 400,000 and 350,000, stolen during an armed robbery at his Essex home in November 2021. Both watches are still missing. The watch is a "tribute to the architecture of a Colnago bicycle", according to the brand. Colnago
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