MAAP has unveiled new swap-out kit for the Jayco-AlUla mens team at the Tour de France and the Liv-AlUla-Jayco womens team at the Tour de France Femmes. It says the change kit has been created from a desire to drop something unexpected at the Tours. According to Misha Glisovic, MAAP's chief creative officer: "In professional cycling, you'll often only see change when a rule enforces it. Our goal was to turn that on its head and bring a fresh energy to the peloton through a release that felt unexpected and exclusive. Electric green The women's Liv-AlUla-Jayco team will be in the same colours in August. Jayco-AlUlas purple kit was already among the most distinctive in the pro peloton, but the addition of the electric green accents should help it stand out even more. Brent Copeland, general manager of Team Jayco-AlUla, says: "As we hit our 15th season, we want to keep pushing the boundaries of what a professional cycling team looks like." Glisovic highlights the brief appearance of the swap-out design, which will only be available to purchase in 150 sets worldwide. Hyperperformance We're guessing this is for post-race use. MAAP is taking the kit to its Paris Fashion Week installation, which will be open from 26 to 28 June at 36 Rue tienne Marcel. Named Hyperperformance, it says this has the aim of exploring the intersection of WorldTour performance, material innovation and contemporary design and aims to highlight the craftsmanship, innovation and technical development behind WorldTour apparel. The project brings elite cycling technology into a cultural setting rarely occupied by professional sport, says Glisovic. Colnago revealed the C72 at La Scala in Milan in April. Colnago MAAP isnt the only cycling brand upping its cultural credentials with a limited edition. In April, we saw the launch of the Colnago C72 La Scala, with only 72 bikes available, priced at 22,000, which were showcased at the launch at the Milan opera house. Pinarello has got in on the Paris fashion scene this week, too, with a custom Dogma F designed in association with Louis Vuitton and Pharrell Williams. In the fashion brands signature deep brown, the bike took to the catwalk at Louis Vuittons Paris Fashion Week show on Tuesday.