Founded in 2017, Bike Connection Agency organises a series of road, gravel and mountain bike events, where brands are given the opportunity to present upcoming products to a select group of journalists and creators. What began as a small-scale concept has grown into an increasingly important staging ground for product launches across the cycling industry, with brands using the events to showcase everything from new bikes and components to riding kit and accessories. BikeRadar attended this years road and mountain bike editions in Massa Marittima, Italy, where we got a hands-on look at some of the most exciting products to launch this year with more still to come. Here are some of the highlights so far from this years shows. Brembo GR-Pro brakes Brembo's signature red paint will stand out on pretty much any bike. Tom Marvin / OurMedia Brembos much-teased return to the MTB space with the GR-Pro seriously impressed our tester, Tom Marvin, praising the brakes power, impressive adjustability and enviable heritage. Read more: Brembo GR-PRO review: braking's worst-kept secret deserves your attention Look G85 Cezal Road Bike Connection Spring - Rupert Fowler The Look G85 Cezal is a new carbon gravel bike designed with MTB-inspired geometry that the brand says blurs the lines between racing, adventure and technical off-road riding. Read more: New Look G85 Cezal is a race-winning versatile gravel bike with an MTB-inspired design Mahle M40 Mahle's M40 motor in use. Mahle Mahle has updated its flagship eMTB motor with new dynamic assistance modes, Traction Control and refined Auto Hold feature. Read more: Traction control comes to eMTBs with Mahle's updated M40 drive-unit Avona Velum SUB6 Road Bike Connection Spring - Rupert Fowler Avona has launched the Velum SUB6, a new flagship-spec road bike that slips under the 6kg weight barrier a relatively rare feat for a disc brake bike. Read more: The Avona Velum SUB6 is a 5.92kg road bike with a focus on 'real-world' speed Knog Modemaker Ashley Quinlan / Our Media Knog has solved one of our testers key frustrations with modern bike lights with the Modemaker a clever app that enables users to design light modes to their hearts content. Read more: Knogs Modemaker app solves over-complicated bike light modes and its straight out of The Matrix Fizik Kyros Road Bike Connection Spring - Mirror Media Fizik continues its entry into the helmet market, this time with the mid-priced Kyros, which complements the Kudo launched early last year. Read more: New Fizik Kyros has MIPS, Crown Fit system and weighs only 15g more than the Kudos but it's a lot cheaper Pirelli P Zero Race TLR SL-R Road Bike Connection Spring - Rupert Fowler The Pirelli P Zero Race TLR SL-R is claimed to be up to 15 watts faster than the P Zero Race TLR RS the tyre favoured by Dutch superstar, Mathieu van der Poel. Read more: Pirelli says its new aero tyre is the fastest in the world without sacrificing rolling resistance or grip