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'Innovation shouldnt be constrained by arbitrary power limits' Avinox argues high-power motors are not a threat to eMTB industry
Avinox has defended the rise of high-power electric mountain bike motors, arguing that innovation should not be constrained by arbitrary power limits. The brand claims higher output systems can improve accessibility, control and rider confidence and doesnt threaten the future of mountain biking. We ran a poll last month on whether ebike motor power should be capped, after Avinox released the M2S motor which has a peak power of 1,500W. Avinox responded to the results in a follow-up article last week with similar comments. In a statement issued today, Avinox said power is often misunderstood within the cycling industry. For Avinox, power is not about excess, but about possibility, the company said. Power can help more people ride farther, climb steeper, and tackle terrain that might otherwise be out of reach. Avinox argues that concerns around high-output motors often confuse power with speed. When people hear that an eMTB motor delivers high power, they often express concerns about danger, assuming higher power also means higher speed, Avinox said. In reality, these are two very different things. According to Avinox, higher power output is designed to help riders manage steep climbs and technical terrain at lower speeds, rather than exceed legal assistance limits. Whether it is clearing a rocky ledge, climbing a steep incline, or helping a less experienced rider maintain momentum, more power can make mountain biking both easier and safer, it said. Avinox said it has also positioned higher-powered systems as a way to make mountain biking more inclusive, particularly for heavier riders, older riders and those with physical limitations. Avinox's M2S motor has caused a stir with its 1500W peak power figure. Scott Windsor / Our Media A rigid, one-size-fits-all power limit risks excluding riders who benefit most from additional assistance, the company said. The statement arrives as debate continues across the bike industry over rising motor outputs and whether increasingly powerful electric mountain bikes could attract greater regulatory scrutiny. Avinox rejected suggestions that higher-powered motors inherently pose a risk to the current UK and EU EAPC-regulated category. We believe innovation should not be constrained by arbitrary power limits that lack a clearly explained basis, the company said. Progress should be guided by safety, performance, and accessibility, not by assumptions that more power is inherently problematic. The brand added that its systems are designed to balance performance with durability, using software and sensors to manage torque delivery and reduce drivetrain wear. At Avinox, maximum power is not about pushing limits for the sake of headlines, the company said. It is about empowering more riders to experience mountain biking in ways that are safer, more enjoyable, and more inclusive. You may like I tested DJI Avinox's new 1,500W ebike motor against the jaw-dropping original there was a clear winner Avinox is taking over here are 20 bikes you can buy with its incredible new M2 and M2S motors
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