Samus Domegan (Cairde Rs Tailteann) joins Cathal Kealey (Head of Marketing & PR at Kia Ireland) and Liam Crowley (2026 Rs Tailteann competitor) at the launch of Kias sponsorship of Rs Tailteann 2026. Photographer: Lorraine OSullivan.Kia Ireland announced as Rs Tailteann yellow jersey sponsors!The yellow jersey is awarded to the overall race leader at the end of each stage and remains the most recognisable symbol of success in the race. Having previously supported the event through sponsorship of race numbers, Kias move to title sponsor of the yellow jersey marks a significant expansion of their involvement.In addition to their jersey sponsorship, Kia will provide a fleet of seven vehicles to support the organisation and delivery of the race across the five days, playing a key role in the logistical running of the event.Thanking Kia Ireland for their continued support, Race Director Ger Campbell said: We are extremely grateful to Kia Ireland for their continued and increased support of Rs Tailteann. Stepping up to sponsor the yellow jersey is a major commitment and highlights the strength of the partnership. Their support, both through the jersey and the provision of vehicles, is hugely important in delivering the race each year.Cathal Kealey, Head of Marketing & PR at Kia Ireland added: Kia are delighted to return as sponsors of the Rs Tailteann this year. Aside from our sponsorship of the yellow jersey, the Rs will cross 11 counties over five days and provide positive exposure for our brand. We wish all participants, teams and volunteers the very best of luck and encourage as many spectators as possible to come out and support the race in your area.Picture: Samus Domegan (Cairde Rs Tailteann) joins Cathal Kealey (Head of Marketing & PR at Kia Ireland) and Liam Crowley (2026 Rs Tailteann competitor) at the launch of Kias sponsorship of Rs Tailteann 2026. Photographer: Lorraine OSullivan.