Mike Ashleys Frasers Group swoops to buy Frog Bikes, as embattled...

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2026-04-30 11:00:11 -

Mike Ashleys Frasers Group swoops to buy Frog Bikes, as embattled childrens bike brand joins growing Sports Direct and Evans Cycles empire

Frog Bikes went into administration in February following what the companys owners described as a series of significant challenges, including the impact of Brexit

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