WWW.BIKERADAR.COM
ENVE reveals plans for UK and Ireland distribution, and Warwick showroom after split with Saddleback
ENVE has revealed its plans to provide its products across the UK and Ireland, after announcing a split from the distributor Saddleback earlier this year. Based in Utah, USA, ENVE said in February that Mohawks, its European distributor, would service all UK customers. ENVE acquired Mohawks in 2025 in a move to strengthen its distribution strategy across Europe. Now, ENVE says it will be fully active across the UK and Ireland with a locally based leadership team, infrastructure, and support services designed to deliver bestinclass product availability, technical expertise, and retail partnership. ENVE's new Foundation AR40s reaffirm commitment to value wheelsets and hookless rims As part of its commitment to the UK, ENVE says it will open a permanent office and showroom in Warwick, which will open in May. It will also have a UK-based warehouse and in-house technical and warranty support, alongside field-based sales managers. Jamie Mitchell has been appointed general manager of Mohawks UK, bringing more than 25 years of experience in the cycling industry, having worked at brands such as Rapha and MAAP. Mitchell says: This marks a significant step forward for ENVE in the UK and Ireland. We are investing properly in people, infrastructure, and local expertise to ensure these markets receive a level of service that truly reflects the quality of the ENVE brand. Michael Stimola, CEO of ENVE, says: Were proud of the progress were making to better serve and support our UK and Irish dealers and customers. Expanding our presence in these key markets with dedicated operations, warranty, and sales support, alongside a permanent showroom, is an important step in ensuring ENVE is represented in the way we expect and our partners deserve. ENVEs in-house operations signal the end of its relationship with Saddleback after 15 years.This is not the first brand Saddleback has lost in recent times, with Cannondale announcing its departure from the Yate-based distributor in March.
0 Comments
0 Shares
15 Views