Strava will begin to end its support for Facebook login, starting from 16 March, which means youll have to change how you log in if you use this method. The fitness and cycling app is moving away from Facebook in another way. It will no longer make friend suggestions based on your Facebook connections. Instead, you will have to use Stravas own 'in-app friend search' to connect with other people. Your current connections, activity history and profile will stay the same. What should you do if you use Facebook login for Strava? If you use Facebook login to access Strava, you will need to confirm or update your email address in your Strava account settings to keep access to your account. Strava says this will also ensure faster account recovery if you ever need it. If youre unsure which email address is connected with your Strava account, it will be the email you had set on your Facebook account when you signed up for Strava. You can log in to Facebook to check which email address may be connected, Strava says. If youve changed or lost access to that email since signing up for Strava, you can visit Stravas help centre for support. After 16 March, you will be able to log in to Strava using one of the following methods: Your email and password A one-time code sent to your email Sign-in with Google if you use Gmail Why is Strava dropping Facebook login? Strava said it was dropping Facebook login via an email sent to users on Friday, but it didnt say why it's moving away from Meta. BikeRadar put this question to Strava, but the platform hasnt yet responded. However, it isnt the first website to move away from social logins, despite the method once being prevalent across the internet. In 2022, Dell dropped Facebook logins from its consumer website. Jen Felch, Dells chief digital and chief information officer, told CNBC that people stopped using social logins over concerns about security, privacy and data sharing. I just think were observing people making a decision to isolate that social media account versus having other connections to it, Felch said. One could argue that these issues continue with using Google logins, but another reason why Facebook logins have fallen out of favour is due to the dwindling popularity of the platform itself and a decline in reputation. Logging in with a Facebook account might simply add more confusion, too. When were used to a seamless experience with apps and websites, who wants to try to remember that old Hotmail address and password for a social media account you no longer use? Whatever the reason, all moves by Strava are piquing our interest at BikeRadar right now as cyclings most popular app edges closer to going public even if thats heavily allied to the popularity of running rather than life on two wheels.