At Eat Sleep Cycle, weve always believed in doing things differently. From creating unforgettable cycling experiences to building a global cycling community, weve grown thanks to the trust, passion, and energy of people who believe in our mission.Now, were offering you a chance to be part of our next big leap through crowdfunding.But what exactly is crowdfunding, and why are we doing it?Crowdfunding: A Simple ExplanationCrowdfunding is a way for businesses, creators, or causes to raise money by asking a large number of people to contribute small (or large!) amountsusually via an online platform. Think of it as community-powered investment.Instead of relying on a few large investors or banks, crowdfunding invites everyday peoplelike youto get involved and own a piece of something they believe in.There are different types of crowdfunding, but for our Own the Ride campaign, were using something called equity crowdfunding.What is Equity Crowdfunding?Equity crowdfunding means that when you contribute, youre not just giving us supportyoure becoming an owner. Youll get shares in Eat Sleep Cycle, just like any other investor.This isnt a donation. Its an investment in our business, our team, and our vision for the future of cycling. And it means that if we grow, you grow with us.Why We Chose CrowdfundingWeve always been a community-first business. Whether its welcoming cyclists into our Girona Hub, leading tours through the mountains, or servicing bikes in our workshops, weve built something special alongside the people who ride with us.Now, as we look to expand across Europe and beyond, we want to keep that same spirit. Rather than going to venture capitalists or large corporate investors, we want youour community, our customers, our ridersto have the chance to invest in our future.What Will the Funds Be Used For?Through the Own the Ride crowdfunding campaign, your investment will help us:Expand our hubs into more European cycling destinationsLaunch cycling tours and services in new destinationsStrengthen our team and infrastructure as we growIn short, it will power the next chapter of the Eat Sleep Cycle journey.How Can You Get Involved?Its simple. Head over to our crowdfunding page and express your interest. You will then receive updates and importantly the key date when the actual raise launches.Own the RideThis is more than a campaign. Its a call to the people who believe in cycling, community, and adventure. If that sounds like you, its time to Own the Ride.Lets grow this together. The post What is Crowdfunding? appeared first on Eat Sleep Cycle.