Did you watch the Tour de France Femmes Avec Zwift last summer? If so, you have Kate Veronneau to thank.Kate is the Director of Womens Strategy at Zwift (the popular indoor cycling platform you probably already use). She has done an amazing job not only of elevating the company, but also the sport of professional womens cycling. In this interview, we chat about parity in womens cycling, the barriers to getting more sponsorship for women, and how Zwift has acted as an entry way for women getting into cycling. Even if you arent into professional cycling or biking indoors, youll love the female empowerment message in this episode.Listen To The InterviewOr Watch On YouTubeStuff We Discuss In This EpisodeThe importance of social motivation and community for women cyclists, who often feel like a minority in outdoor cycling.Whats next for professional womens cycling. Why sponsorship of womens cycling has a positive return on investment.Why female athletes are great ambassadors for the sport.Kates experience as a professional cyclist.Why we need more women in leadership roles in the cycling industry.Connect With Kate Instagram:@kateveronneau Strava:https://www.strava.com/athletes/295625More Episodes You Might EnjoyWhy We Need Bikes Designed For Women With Georgena TerryOn Being A Woman In The Bike Industry With Sarah JohnsonOn Living Authentically With Jess Hana (aka Jess The Maker)About The HostKristen Bonkoski is the founder and owner of Femme Cyclist.An avid cyclist for a few decades now, she took to cycling during her late teen years a time when she needed something to help boost her self-esteem and confidence.Mission accomplished, the sport has become an important part of her life. Kristens favorite disciplines are mountain biking andbike commuting, although youcan also find her crankingout a century on her road bike and touring with her husband and son. If it has to do with two wheels, she enjoys doing it.Kristen is a certified USA Cycling coach, and she runsRascal Rides, a website about biking with kids.IG:@kristenlbonkoskiAre You Listening To The Femme Cyclist Podcast?!?A podcast for women who love bicycles! We we celebrate all forms of riding and all forms of women, so whether youre a road cyclist, mountain biker, or bike commuter, youll find your community here. Each week well week bring you interviews from inspiring women, and offer tips and tricks to help you thrive on the bike.The post Kate Veronneau Interview: The Future Of Womens Cycling appeared first on Femme Cyclist.