CyclistLifeplus-Wahoo womens team to fold at the end of 2024British Continental team Lifeplus-Wahoo the longest running UCI womens squad in Britain will fold at the end of the season, citing an inability to sell naming rights.In a statement, team managers Bob and Tom Varney said, Despite securing a full stable of premium product partners for 2025, we have been unable to sell the naming rights for a figure commensurate with the budget required for a UCI ProTeam licence application. A second division in womens cycling, the ProTour,is being introduced from next year, with minimum salaries a requirement.Our aim has always been to progress to ProTeam level and ultimately become a WorldTour team. With uncertainty surrounding the viability of the project at Continental level, we no longer have the appetite to struggle to deliver our professional vision on a minimum budget at this largely unregulated level.Lifeplus-WahooLifeplus-Wahoo was founded in 2015 and has been a home for riders such as Joss Lowden, who set the womens Hour record in September 2021, and has helped many riders to the WorldTour including Ella Wyllie to Jayco-AlUla in 2024.The team have faced sponsor issues in the past, previously turning to crowdfunding before the 2019 season after a title sponsor pulled out. A sponsor also backed out just prior to the 2023 season, leaving a budget shortage of around 400,000, meaning riders were told to look for other deals. Holistic wellness brand Lifeplus then joined as lead co-sponsor for 2023 and 2024.Recently, the squad experienced a theft of all 14 Ribble Endurance SLR bikes from their mechanics van after Stage 1 of the Tour of Britain Women. Other teams came to their aid with spare bikes for Stage 2 before replacements could be sent by Ribble.This now leaves only five British UCI Continental womens teams: Alba Development Road Team; DAS-Hutchinson-Brother UK; Dolticini-OShea; Hess Cycling Team; and Pro-Noctis-200 Coffee-Hargreaves Contracting. Related Posts The best photos from the Tour of Britain Women 2024 Behind the scenes with Le Col-Wahoo at the Womens Tour Tour de France Femmes 2024: Route, how to watch and all you need to know The post Lifeplus-Wahoo womens team to fold at the end of 2024 appeared first on Cyclist.