Dublin City Councils chief executive, Richard Shakespeare, has said that the Dublin City Centre Transport Plan will start to be rolled out as originally planned next month, in August. Around 80% of the public consultation submissions were in favour of the plan, business groups took different positions on the plan, and attempts by a minority of councillors to delay the plan were rejected by other councillors twice, including by a vote. In a memo to the Lord Mayor and city councillors, Shakespeare said: I wish to inform you that I have decided that the first measures contained within the City Centre Transport plan will come into effect from the 25th of August 2024.As you know there has been much correspondence to my office on this issue and I have carefully considered the correspondence from all parties both for and against the implementation of the plan, he said. In particular I have reviewed the economic analysis from the DCCTA [Dublin City Centre Traders Alliance] and have met with them on a number of occasions and my officials have engaged with numerous organisations from disability groups to multiple businesses within the city.The Dublin City Centre Traders Allianceseconomic analysis report was heavily criticised by academics and groups who support that plan.In an article on TheJournal.ie Barra Roantree, an assistant professor and director of the MSc in Economic Policy at the Department of Economics at Trinity College Dublin, wrote that: If this analysis were submitted as an undergraduate dissertation to the university I teach in, I would fail it. It shouldnt have any role in informing the debate around the Dublin City Transport PlanIn his memo issued this afternoon, Shakespeare said: I believe that the correct course for the city is to proceed with the implementation of the City Centre Transport plan beginning in August with two measures on the north quays at Bachelors Walk and on the South Quays on Burgh Quay and Aston Quay. These changes consist of road marking and signage changes. All other routes on the quays and all other routes in the city remain the same and North-South, South-North access to all Liffey Bridges will remain the same.The memo said that the hours of operation of the bus gates on the quays will be from 7am to 7pm Monday to Sunday. The memo continued: There are no changes to disabled bays, loading bays or taxi ranks. The vast majority of routes to hospitals will remain the same, as will the majority of routes to city centre car parks. Access for residents will be maintained although there may be a different route to or from the area.He said that a working group, chaired by the Lord Mayor, James Geoghegan, will now be put together to monitor the impact of changes included in the transport plan and that it will include business organisations, the NTA, elected members and other interested parties such as members of the disability community.Shakespeare added: These traffic management measures are being implemented to meet the policies and objectives of the Dublin City Development Plan 2022 2028. They look to address the fact that 60% of general traffic in the city centre is not stopping, working or shopping but is simply travelling through the city centre.