Firefighters tackle "heartbreaking" blaze at Atherton factory in Wales Around 30 firefighters have tackled a blaze at the Atherton factory in Machynlleth, Wales.Crews were called to the factory on Sunday 11 October at 8am, and the police advised residents in the area to keep their windows and doors closed.World champion mountain bikers and siblings Gee and Rachel Atherton confirmed the news in a social media post. This is heartbreaking news, we are absolutely devastated, Gee Atherton said.Rachel Atherton said: The local fire brigade has been amazing, so massive thanks to them. The most important thing is that no one was injured and everyone is safe. View this post on Instagram A post shared by Atherton Bikes (@athertonbikes) Atherton Bikes published an update about the fire on its website. It said the company was incredibly grateful to the Mid and West Wales Fire and Rescue service and that it is still working to understand the extent of the damage.We know this news will be particularly concerning for customers with bikes on order, the statement, signed by Dan, Gee and CEO Dan Brown, continued.We anticipate disruption to production and deliveries, but at this stage it's too early to understand the full impact or provide reliable revised timelines.We will be contacting affected customers directly as soon as we have a clearer picture, and will continue to share updates here as more information becomes available.While we assess the situation, estimated dispatch dates for new and existing bike orders should be treated as unconfirmed.Thank you to everyone who has reached out with messages of support.It means a great deal to us all.
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