Pinarello has opened its first Bottega outside Europe, planting a new flagship store at 114 Wooster Street in New York Citys SoHo neighborhood.The new space joins existing Pinarello Bottegas in London, Zurich, and Villorba, Italy, and gives the brand a USA showcase for its bikes, custom program, and a few pieces of racing history. Think of it as a Pinarello flagship store. (All Photos/Pinarello)Pinarello Lands in SoHoThe New York Bottega carries Pinarellos full range, including the recently launched DOGMA X and X Series, with dedicated space for bike fitting, service, and custom consultations.A major part of the store centers on Pinarellos MyWay program, which lets customers customize both the paint and specifications of their frame. Pinarello is positioning its Bottega stores as the full brand experience rather than a traditional dealer floor packed wall-to-wall with inventory. Plus, the brand will do some activations out of the store (new products, etc.) and were guessing some rides with Pinarello athletes when available. For us, a Bottega is more than just a store, said Pinarello president Fausto Pinarello. It is a space where cyclists can truly immerse themselves in our bikes, products and services, and experience the artistry that goes into every frame.That approach makes plenty of sense in SoHo, where bike shopping can sit pretty comfortably alongside high-end fashion and design. Just dont expect to see this the creation above anytime soon. More Than Just Pinarello BikesThe new store also has dedicated areas for a handful of Pinarello-adjacent brands. Q36.5 cycling apparel and footwear gets its own space, along with Amacx sports nutrition and Partington carbon wheels.Theres some proper bike-nerd material in there too.One standout piece is Filippo Gannas Bolide F HR 3D, the bike used for his World Hour Record. If youve only ever seen photos of that thing, its probably worth stopping in for a closer look. That mix of current product and racing history gives the store a little more personality than a standard retail setup.Wanna Visit?The new Bottega gives Pinarello four flagship locations worldwide and its first in the United States. The newest location is: Pinarello Bottega New York114 Wooster StreetSoHo, New York CityFor anyone who wants to see the latest DOGMA in person, spend some time with the MyWay configurator, or just stare at Gannas Hour Record bike for a while, the new SoHo store now gives Pinarello a proper home base in New York.

Axelle Dubau-Prvot, the half-sister of Pauline Ferrand-Prvot, is on her way to SD Worx-Protime in 2027 after signing a two-year deal. The transfer sees her leave EF Education-Oatly after a breakthrough first season as a professional. A late bloomer, the 30-year-old has enjoyed a successful first s...

Ashlin Barry is the under-23 world champion after he took a remarkable victory in Montreal, surviving over 120 kilometres as the last rider of the breakaway and holding off the big favourites behind. With 174 kilometres and 13 laps of the Montreal circuit in store, almost 3500 metres of climbing gav...

On the 26th of September, the Montral World Championships will feature the women's elite road race. Magdeleine Vallires surprised to win in 2025 and now races at home, against several strong contenders such as Demi Vollering, Katarzyna Niewiadoma and Kim Le Court. We preview the race and analyze t...

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As Ashlin Barry powered up the finishing straight on Montral's Avenue du Parc, he was riding towards Team USA's first U23 men's road world title.Along the course, he had seen his friends, heard his family's cheering and even picked out the barking of his dog. What didn't quite register was that nobody was going to catch him."Disbelief. It's surreal," Barry said of crossing the line.The Toronto-raised American, who rides for the VismaLease a Bike Development squad, celebrated his 19th birthday with a resounding victory at the UCI Road World Championships, after spending much of the race out in front.The American had been part of a five-rider breakaway that formed early and spent more than 100 kilometres off the front. Then, with 30 kilometres remaining, Barry took off on his own."I didn't think I could follow the best guys on the climbs so I tried to find a way to get ahead," he explained.At times, his advantage dropped down to a precarious 20 seconds, but Barry held off the chasers over Montral's punishing climbs."I kept thinking I was going to get caught. I expected it but somehow it never happened," he said.With 200 metres remaining, his chasers were out of sight. Barry could finally sit up, stretch out his tall frame and enjoy the reception from fans pounding the barriers. "It was just unreal being out there," he commented. "It really felt like a home race out there."Hctor lvarez of Spain outsprinted the remnants of the breakaway for silver, banging his handlebars in frustration, while Norway's Jesper Stiansen took bronze.Today's gold medal is the young talent's second medal at the World Championships, following his silver medal in the Kigali time trial in 2025. Other accomplishments include several junior national titles, second-place finishes in the junior races at ParisRoubaix and E3 Harelbeke, and a second overall placing in the World Omnium Championships on the track in 2024. When he signed with VismaLease a Bike, the team called him "one of the biggest talents of his generation."But long before Barry chased a rainbow jersey in Montral, his parents had written their own chapters on the roads around Mount Royal.A family affair, three generations deep(Image credit: Getty Images)Barry is the third generation of his family to build a life around cycling with Montral playing a central role in each chapter.His mother, Dede Demet-Barry (USA), is a former junior road world champion and the Olympic time-trial silver medallist from Athens 2004. She raced and won the Montral World Cup on these roads in 2002 on a steel Mariposa bicycle built by her father-in-law, Mike Barry Sr.His father, Michael Barry, represented Canada at three Olympics and raced all three Grand Tours during a professional career that included stints with US Postal, Discovery Channel and Team Sky. He rode his final professional road race at the Grand Prix Cycliste de Montral in 2012, with young Ashlin watching from the roadside."My first memory of cycling is watching my dad race these road," Ashlin Barry said. "I've dreamed of racing on this course, too."Fourteen years later, Barry got his chance, with his parents watching from the roadside. After crossing the line, he fell into their arms and thanked them for their support.

The Montral World Championships take place from the 20th to the 27th of September and will take over the cycling world. Below, you will find all the information regarding the dates of all events, the start and finishing times for both local and European time. The event will be split into two parts...

Netcompany INEOS management would have watched the junior men's time trial and road races at this week's World Championships with intrigue. And if the results are anything to go by, the team have a new sensation on their hands in Benjamin Noval Jr. The Spanish rider won both the time trial and road...

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In a surprise move, Tailfin has officially announced its sale to MVC Group. Although core members will stay on to continue the mission, the sale raises questions about the company's future. To better understand why Tailfin sold to MVC, Neil spoke with CEO Nick Broadbent. Find his full interview belowThe post Tailfin Sold to MVC Group appeared first on BIKEPACKING.com.