Women have been a rare species in cycling for too long stats from the Tour de France Femmes suggest we're finally seeing real change Ive been working in cycling and by nature of being a woman working in cycling womens cycling for around 15 years, and if theres one sentence Im sick off, its well, things are improving, its just slow.Progress is there, but its incremental.The same stock response, over and over, to explain why womens gear always follows several years after the mens version of the same; why headline races in the mens calendar have not existed for women; why joining the average club ride still feels like being the rare species attraction in a zoo: "Here, we have the female variant of the cyclist. It has a monthly cycle which occasionally interferes with its performance, at times in life it may carry a child, and it gets really ratty if you send sexist memes in the group WhatsApp chat."All of this alongside annual marketing campaigns about celebrating women on bikes that would create a big noise annually, but ultimately fade into obscurity a week later. Perhaps its those past experiences that made me overlook Canyons We Femmes campaign this year, with its bold jersey graphics and simple premise: "If you ride, bring a woman who doesnt." I was becoming so long in the tooth and bored of the narrative that change is coming, I didnt buy that a Sex Pistols-inspired pink and yellow splattered jersey would make any difference. Canyon-SRAM raced with the 'We Femmes' logo on their kit this year (Image credit: Canyon-SRAM)But, I bring good news. The Tour de France Femmes avec Zwift has just concluded its fifth year of racing, and the stats speak for themselves: momentum is gathering. Progress is finally, thank Zwift, not slow.Strava was the latest to drop its numbers; it found a 60% increase in women taking on their first-ever 100km rides over the course of the race, and a 41% jump in first-ever 50km rides. Overall, there was a 30% uptick in longest ever rides uploaded by women. Over in France, there was a 15% increase in rides logged by women, with a 28% distance jump. Supporting pro women's racing isn't just about the world stage, these numbers show what happens on the podium influences everyday habits. More women riding means more women buying, which bodes well for those of us who just want purchasing a bike with a handlebar and saddle thats within the realms of sensibility for the female anatomy to be easy. Announcing its sponsorship of the white jersey for 2026, Liv reported an incredible stat: 17% of women who watched the Tour de France Femmes avec Zwift in 2025 actually went out and bought a bike, while 69% were motivated to ride. If that doesnt advertise the commercial opportunities available in supporting womens racing to brands, I dont know what will. Headline sponsor Zwift grew its womens share from 9% before 2022, to 22% as reported in 2025, with director of womens strategy at the indoor training brand, Kate Veronneau, calling the investment an absolute, clear, undeniable success.For businesses, lets not forget that women make up roughly 50% of the population, and yet 2022 stats showed UK males were making three times as many cycling trips vs females, with women around 20% of British Cycling and 15% of USA Cyclings membership. Thats a pretty big currently untapped market with cash to spend especially given women influence a reported 85% of consumer spending. Disappointingly, only three of the nine stages of the race were broadcast in full, and yet 23 million people in France alone tuned in, with the race achieving a 32.9% audience share in the host country, up from 31.6% in 2025. Rest of world stats are yet to be released, but race director Marion Rousse told Cycling Weekly that organisers ASO were giving serious consideration to broadcasting all the stages in full in the future.The interest was clearly there. All of a sudden, rather than the crowning race of the womens calendar being reduced to comparison to the men's event, with headlines around how the female peloton differs from its male counterpart, the focus was on the beef (or lack thereof) between eventual victor Demi Vollering (FDJ United-SUEZ) and Kasia Niewiadoma-Phinney (Canyon-SRAM), the latters incredible Ventoux QOM and Pauline Ferrand-Prvots questionable time trial position.Whilst our own numbers are yet to be crunched, a simple snoop in Google Analytics shows an uptick of 24% in views on pages with Tour de France Femmes in the title over the course of the race, on Cycling Weekly. Our homepage was bursting with news, because there was so much to deliver. The days of 'we're covering Women's WorldTour racing because we should' are gone we're well and truly in the era of 'the audience is here for it'. A post shared by Michelle Arthurs-Brennan (@ridewriterepeat)A photo posted by on Before this years race began, Canyons We Femmes felt a little like another piece in the puzzle of more incremental progress. Viewed in light of this years utterly incredible, unmissable, cant-wait-for-next-years race, and the numbers behind its success? Well, I better go grab a friend to ride with. Handy, because since the Tour de France Femmes first appeared on our screens, I've had two daughters, who were just as excited
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